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Approche lexicométrique des opinions relatives aux modes de transport : application aux enquêtes ménages-déplacements de Marseille et Nice

Abstract : This paper provides an analysis of the socio-demographic and geographic determinants of the social representations related to the different modes of transportation available for daily activities. More precisely its purpose is to assess the potential of textual analysis applied to the “opinion” questionnaire of Household Travel Surveys (HTS) to (i) highlight the structure of the representations of the different modes of transport (here bicycle, public transport and car) (ii) identify the themes for which a change in public opinion about cycling and public transport is possible from a sustainable mobility perspective (iii) identify groups of individuals for whom the gap between practices and opinions makes them a prime target for modal shift. To do this, this research is based on a quantitative analysis, using the IRAMUTEQ software, of the opinion module of HTS of Marseille / Bouches-du- Rhône and Nice /Alpes-Maritimes (n = 12,858). The results of the different methods - similarity analysis, hierarchical classification and factor analysis - highlight differentiated representations as well as a potential modal shift in favor of cycling or public transport according to the places of residence and the types of population.
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Florian Masse, Samuel Carpentier-Postel, Sébastien Oliveau. Approche lexicométrique des opinions relatives aux modes de transport : application aux enquêtes ménages-déplacements de Marseille et Nice. RTS - Recherche Transports Sécurité, IFSTTAR, 2020, 2020, pp.18. ⟨10.25578/RTS_ISSN1951-6614_2020-07⟩. ⟨hal-02964424⟩

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